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Unfortunately due to legal complications we are not allowed to sell to US yet

Our mission is to
make it a little bit
easier for everyone
to #GetOut.

In modern, busy lives, getting outdoors can be difficult due to a million different reasons. That's why we believe connecting with nature is more important than ever. 


Our mission is simply to make premium versatile outdoor essentials with high-quality materials at an affordable cost, making it a little bit easier for everyone to #GetOut.

With Whiteout, we believe we can use business as a vehicle for change and inspiration. We cut the costs where we can and place the effort where it should be so we can give more and sell for less. Our focus is to make sure we only create premium versatile outdoor essentials for ordinary everyday adventures. Through our generic design, lifetime quality and repair promise we aim to extend the product life cycle, reduce consumption and waste.


Whiteout is an associated company of Norrøna Sport, a Norwegian outdoor company established in 1929. This means we bring 90 years of outdoor experience into play when designing our products, choosing our partners and distributing our gear. While the business model between the companies may differ, the quality is the same.

By utilizing the advantage of being a part of the world's leading outdoor company Norrøna, we can free ourselves from the restraints of a traditional wholesale model

This gives us the opportunity to be as sustainable, available and transparent as we can be, and deliver premium outdoor products directly to a wide audience. By cutting out the middlemen and their margins, we can offer product prices lying 30-40% * under competing retailers.


The more we share, the better for everyone. To meet the challenges and help our planet, ourselves and the future generations, we have to be open about what we do. Only then can we improve and inspire each other to change course for the better. That’s why we invite everyone to see our processes, our cost break down, our factories and our materials.

Learn more about our work here.


Want to know more about Norrøna?